Author: Ethan L.

  • ChatGPT Search Runs on Bing — Not Google. 

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    Ethan L.
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    TL;DR: ChatGPT doesn’t pull from Google—it pulls from Bing. That means your years of Google SEO might not translate to AI visibility. Bing’s algorithm values different signals, and because ChatGPT’s search results and product summaries are powered by Bing’s index, most e-commerce brands are invisible where today’s shoppers are making buying decisions: inside ChatGPT Search.  The…

  • Top 3 Things You Can Do Today to Boost Your AI Presence

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    Ethan L.
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    TL;DR: AI search rewards depth, credibility, and crawlability. To boost your presence fast: Want to see where you stand? Get your AI Search Score and receive a personalized roadmap showing exactly what to fix next. 1. Optimize Text for AI Readability For years we wrote short, punchy copy to hold human attention — but search has changed. AI…

  • ChatGPT Introduces Instant Checkout

    ChatGPT Introduces Instant Checkout

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    by

    Ethan L.
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    TL;DR: OpenAI just launched Instant Checkout, letting shoppers discover and buy directly inside ChatGPT—no website visit required. It’s live for Etsy in the U.S. now, with Shopify support coming soon. There are no ads, no boost button, and no reliance on your homepage. This shift will force brands, especially those selling high-ticket products online, to prioritize AI visibility over SEO or…